![](https://cdn.myportfolio.com/9fc5b672-6cfe-4236-861b-c5ae8489ac12/68683968-50ae-4314-a04d-5726e5a029b4_rw_3840.png?h=e5807ff1bd1c825bedc2c23c8cc2c8e7)
I dabbled into brand identity design and strategy as an experiment into user experience in the virtual space. The goal was to discover how design can influence human perception, behavior and decision making. I worked mostly for small businesses, and in the process gained valuable experience related to marketing, brand positioning, and messaging strategy.